It’s a new world for car dealers. 75% of all car buyers connect now online before buying to find information about the car they will buy and about the car dealership. In spite of this, only 10% of the dealer’s advertising budget is spent on the internet. Consider this too, many dealerships have less than a stellar reputation online and most of those online are reviewing the reputation of dealers who are considering buying.
To find out what your customers see, search with “dealer reputation”. This will show you what consumers will quickly find out about you. Is there something you would like to erase? Recently, Google has put your reputation in the foreground, and even without deepening your customer, they can see your reputation in Google+ results.
How to Build Your Reputation
How did you fare? If it was not as good as you would have expected there are things that can be done. Certainly, it is almost impossible to eliminate negative reviews, but what would happen if you could remove them from the first page and complete the area with good reviews? This is completely possible and a reputable auto dealer marketing firm can help you do it. A good signature will help you get good comments posted from your current clients so you can solve this vital problem. More details!
Facebook and Dealership Marketing
Some other statistics you should keep in mind are that 60% of car buyers have posted on Facebook, 40% of them have seen a post that changed their mind about a car they were going to purchase or a dealership they were going to purchase it. And, eventually, 30% have seen something specific online that sent them to a special distributor.
You need to be on Facebook and if you are like most distributors, you already are, but are you doing well? Everything you publish about a car or an offer you have, is always trying to sell it? Or, is your page attractive with exciting images and videos that are not all trying to sell something? Facebook is a social network and to make it work, you should learn to interact with your audience and not always sell.
Mobile Buyers Are Developing and They Are a Hot Market
The mobile is another growing trend, did you know that now more people access the Internet from smartphones than from computers? Half of the mobile phone searchers intend to buy that same day. The automatic search of mobile devices has experienced an increase of 465% every year during the last years, and the point of all these statistics is that whether your website is not ready for mobile devices, it is time for it to do so. Here’s the kick 60% of those who search for cars on a mobile device will probably buy in the next 48 hours. Mobile search engines are a hot market today.
After being clear about your reputation, and your Facebook page, and ready for mobile devices, you also want to involve your customers with YouTube and other social media, want to have a high place on Google+ and you want all of it working together in the right way. Click here for more information: https://www.wikihow.com/Get-the-Best-Deal-on-Your-Next-Car