The new pull / push nature of the market powered by the Internet requires automotive digital marketing agency to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the World Wide Web that no longer requires them to rely on an auto dealer as the source. That is not to suggest that both the product and the price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency, or vendor!
Newly empowered clients are not limited anymore to shopping for a vehicle using information provided by self-serving auto dealers pushing information to them using conventional media like radio, TV, or newspapers. Social media has allowed car shoppers to gather information from like minded customers before, during, and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.
The market is a conversation amongst friends before, during, and after the car shopping/buying/ service cycle. Auto dealer marketing that has friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale—not the Chevrolet, Toyota, Mercedes, etc.—or the extended service hours and weekly specials.
A smiling sales person, service writer, operator, and cashier can’t be forced as a part of policy—much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff—and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team. Desirous to seek further information about Automotive Marketing Helps Car Dealers Sell More Fast can click at http://www.dont-rip.ca/automotive-marketing-helps-car-dealers-sell-more-fast/
Automotive marketing has extended their areas of responsibility to include their involvement in all aspects of day-to-day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction.
Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around. Further material about the best new technologies (probably) arriving in 2017 can be retrieved by clicking here.